The radiance of the gold used for Rolex watches comes from art not chance. With a formula protected by several patents, Everose gold illustrates the level of care that Rolex places on developing materials that correspond to its exacting aesthetic and quality requirements. Introduced in 2005, 18 ct Everose is used on all Rolex models in pink gold. To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold.

Rolex’s commitment to excellence begins at the source.

Rolex’s white gold is made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Jealously-guarded formulas ensure exceptional durability, polishability – and an extraordinary sheen that lasts for generations. Rolex exclusively uses 18 ct gold, a princely alloy composed of 750‰ (thousandths) of pure gold, plus exactly the right mixture of elements including silver and copper necessary to produce the different types of 18 ct gold: yellow, white and Everose, Rolex's exclusive pink gold alloy. Gold Rolex watches possess a truly captivating radiance, born of years of experience in perfecting the use of this most precious of metals. Day-Date 36 Oyster, 36 mm, white gold and diamonds